The island of Pag is one of the biggest Adriatic islands: it is the fifth largest island with 284.50 square kilometres. Its 270 kilometres of the indented coastline make it the island with the longest coastline on the Adriatic, rich with coves, bays, beaches and capes.
The biggest bay, the bay of Pag, is rounded up by 20 km of the gravel beaches. Pag is unique due to its vegetation where trees are the most rare form. Therefore, Pag is the largest kingdom of rocky ground on the Adriatic, where thin grass, low aromatic herb cover, sage and immortelle grow. They make the foundation of the nourishment of the island’s sheep on the rocky ground, intersected by long dry stonewalls, giving a special flavour to the well known cheese of Pag .

The gastronomy of the island offers first class sheep cheese and lamb, as well as various seafood specialities. 
Pag is the town of the sea salt. The importance of the salt was the main reason that Pag was constructed in the 15th century, according to a plan and as a fortified town. The original salt manufacture by draining of the sea, which is brought in the small clay pools (saline), is still present on the island. These salt pools are not only an authentic relict of the past but also an interesting photographic motive.
The town of Pag is also the town of needlework- the famous lace. Every lace is a unique item. The slow and demanding process of making them has been nourished through centuries and still lives in the streets of the old town.

The most interesting cultural and historical place on the island – the town of Pag – is not the oldest place on the island as well. One kilometer to the south, there are the remains of a settlement (a fortified convent and a church) which preceded today’s Pag – the Old town of Pag which the king Bela IV granted the status of the Royal Borough, on 30th March 1244. In 1443, the construction of the new town started according to the strict designs of Juraj Dalmatinac, Renaissance sculptor and architect. It ended two centuries later. There is the parish Church of the Assumption on the main town’s square. This church is a valuable cultural and art monument because of its exterior and interior architectural solutions, as well as the exhibits. The town abounds in beautifully carved doorposts on the entrances of the noblemen’s houses and yards, small baroque balconies, stone coats of arms from the period 15th - 18th century and a magnificent portal on the Duke’s palace. This well-preserved mediaeval town, whose center is the cultural monument, even today performs the function of the administrative, cultural and mercantile center. The Benedictine convent of St. Margarita, besides numerous valuable sacral relics and pictures, cherishes also the tradition of making “baškotini”, the aromatic crunchy biscuits that are offered at the entrance of the convent.

The island of Pag offers unusual shapes, wild exoticism, gentle oasis, hiking trails and shallow bays. Visiting all these places might last even several days. Going round the north side of the island is recommended strictly during the summer, when everyone with even a little bit of investigator mentality would experience an unforgettable adventure away from the throng, in a particular world of the rocks and the sea.